Global Winter Holiday Campaign

Uncharted launched a global brand campaign for the world’s largest eSIM provider, Airalo. Based on the data showing a rise in multigenerational families travelling to celebrate during the holiday season, the campaign shows them in sticky situations, lacking the mobile connectivity to solve them, with the line “Wish We’d Packed the Internet”. 

The campaign runs across Europe, USA, Canada, LATAM and APAC. includes OOH, VoD, Social, Radio, and Podcast placements in Europe, USA, Canada. It was developed with Uncharted’s diverse international community of talent and inspired by data about holiday travel habits and concerns around the world.

Working with Production Company Park Village - all the scenes were shot at Quite Brilliant’s Virtual Production Studio, in order to allow the campaign to cover multiple exotic locations in one shoot.

Airalo’s Chief Marketing Officer, Shelly Pearce said “We are delighted to launch our first fully global brand creative campaign, and to help this growing audience of multigenerational travellers to make the most of their holiday season. It’s been great having Uncharted lead and deliver this project, they feel like part of our team”

Read about the campaign and see the work in the write up by LBB here.