INSIGNIS
DON'T SIT ON IT
DON'T SIT ON IT
The challenge:
£276bn is sitting idle in UK bank accounts that pay little interest, putting savings at risk of being steadily eroded by inflation. Even amongst financially confident go-getters, businesses and HNWIs with large cash balances there is a large amount of complacency.
Meanwhile the fintech disruptor that could resolve this problem, Insignis, had less than 1% brand awareness.
With ambitious growth plans Insignis needed to establish a more distinctive and compelling brand at speed, driving awareness and new account sign ups.
Charting the course:
Brand platform: We called time on passive savings through ‘Don’t sit on it, Insignis it’ a brand platform which communicates one clear message - if your money isn’t working for you, you’re losing out.
Creative campaign: At the centre of the campaign is a highly crafted chair made of money and menace - exposing the dangers of sitting on your cash. It fronts a multi-channel push across national press, digital, OOH, experiential and DM.
“Uncharted took us from strong product offering with a low profile, to a brand with real value. They uncovered a clear audience insight, to create a bold campaign that cut through complacency, in a stylish and credible design language. We saw immediate impact: 25% lift in share of search and a strong year on year rise in new customers. We're excited to keep leveraging this brand platform for years to come.”
Julien Flandre, Growth Director, Insignis
Brand design: A wider brand identity drops “Cash” from the company’s name, to reflect Insignis’ broadened offering. Visually, it trades corporate coldness and undifferentiated identities for elegance and craft, designed to resonate with a discerning audience. Uncharted has evolved the brand and created a distinctive indetity that influences how Insignis shows up everywhere - now and in the future.
Results:
Our Uncharted model brings together global talent and technology to get to more interesting and culturally resonant ideas, which work harder. This ferocious campaign proves that creative bravery and emotional impact can thrive in a sector often ruled by rational messaging.
Campaign results show +25% increase in web traffic and significant growth in new customer sign ups, with the business ahead of target.
