FANDOM ZINE - LOVE RAGE ISSUE

We launched our second annual zine ‘Fandom - the Love Rage Issue’ at the Cannes Lions Festival of Creativity this year because in a world driven by culture, fandom is where love, identity and creativity collide — and Cannes is the global stage where those forces shape what brands do next.

This edition’s contributors & content:
Bridget Evans, global head of business marketing at Spotify, on celebrating the unique identities of music fandoms
Sophie Rouse, head of integrated marketing and insight at the V&A, on why real things matter from a curator’s perspective
Lee Bofkin, founder of Global Street Art, on the value of things, from a collector’s perspective
Rachel Gould, founder of Baller FC, tells the foundation story of this incredible fan-first collective
Nick Trefry, brand activation manager at PureFishing, speaks about his fishing addiction and the passion for the sport
Tarek Nazlawy, CEO and founder of Trace, about turning raw tennis data into beautiful art
Sebastian Hendra, strategist and creator/presenter of the Historical Homos podcast, on the rise of the history stan
Zaya Pono, head of marketing at More Than Equal, on driving progress in F1 through fans
Jo Farrugia, Jo Farrugia Casting, shares her experiences on the ups and downs of A-list casting

Plus looking at the community of fans who draw Eurovision live, the growth of the horror genre, a pull-out double page artwork by design legend Graham Wood, artwork and design by Aidan Lee, some words about our work for Airalo and our AI Fandom Finder.

Download it here.

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GLOBAL creative campaign launch